Case study
Supporting families through complex gene therapy journeys

Key Results
49 rare disease families
participated through workshops, interviews, events & surveys
89% of caregivers
found the support content useful for them and their child
50+ content type mock-ups designed
to support across five key stages of the gene therapy journey
Background
Trial Flow was configured through extensive co-design with rare disease families, advocacy groups and experts to support children with Duchenne Muscular Dystrophy and their caregivers through a complex gene therapy research journey.
Challenge
High-stakes enrolment decisions
Gene therapy research for a life-limiting rare disease can place significant emotional and cognitive burden on families.
Families may face complex screening and enrolment decisions, including “all or nothing” choices about participation.
Prolonged engagement and retention
Long-term monitoring, which can extend over many years in some studies, also requires sustained motivation and engagement.
The sponsor needed clear, sensitive support that could help families understand the journey, prepare for key milestones and feel supported through both expected and unexpected outcomes.
Our solution
Patient-centred support across the gene therapy journey
Trial Trial Flow was configured through a deeply patient-centred approach, informed by rare disease families, advocacy groups and experts.
Support was structured across five key stages:
Eligibility
Planning and preparation
Gene therapy infusion
Short-term monitoring
Long-term monitoring
The solution included age-specific content for children and caregivers, with a focus on both informational and emotional support. It also considered unexpected “unhappy paths,” ensuring families could be supported even when their journey did not follow their hoped for route.

Outcomes
Improved confidence & understanding
89% of caregivers found content useful
Strong qualitative feedback
From families and the sponsor team
Your power wheel is this psychosocial aspect that is helping kids, and the parents as well. You are speaking to the gaps I cannot speak to.
Patient Lead
Pharmaceutical Client
Thank you for working to improve lives!
Parent & co-design workshop participant
Example early design mock-ups
[Overview of the outcomes. Rearrange the cards below as needed!]
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